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LA NUTRITION / SUPPLEMENTS
From zero email marketing to 30%+ of store revenue.
We built LA Nutrition's email channel from the ground up, moving from no Klaviyo account or retention infrastructure to a complete system generating more than 30% of total store revenue.
THE BRAND
Health products with a naturally recurring customer journey.
LA Nutrition is an ecommerce supplement brand operating in a category where trust, product education, and repeat purchases play a central role in long-term growth.
Customers use its products as part of ongoing health, nutrition, and performance routines. That creates a clear need to stay connected beyond the first website visit or initial order.
Email represented an opportunity to turn more of LA Nutrition's existing traffic into an owned audience, guide customers through the buying journey, and create value long after acquisition.
Supplements trust-led category
Repeat use ongoing customer routines
Owned growth beyond paid traffic
THE CHALLENGE
An important retention channel was completely untapped.
- There was no active Klaviyo account or email marketing infrastructure.
- Website visitors were leaving without systematic capture or nurture.
- Browse, cart, and checkout intent was not followed up through email.
- Existing customers were not strategically re-engaged after purchase.
- No consistent campaign system existed to activate the subscriber and customer base.
THE GOAL
Build an entirely new revenue channel from the ground up.
- 01Turn website traffic into an owned subscriber base.
- 02Build automated flows across the highest-value lifecycle moments.
- 03Recover lost intent from browse, cart, and checkout abandonment.
- 04Create consistent campaigns that monetize the existing list.
- 05Increase repeat purchases and customer lifetime value.
THE STRATEGY
Foundations first. Revenue systems second. Optimization always.
Because there was no existing channel to improve, we built Klaviyo around the complete customer lifecycle and created two complementary engines: automated flows and ongoing campaigns.
THE EXECUTION
A complete retention infrastructure, not a collection of emails.
Rather than improving an existing email channel, Retention Flow created LA Nutrition's owned retention engine from scratch and developed it as performance data became available.
Set up Klaviyo
Configured the platform, core tracking, lists, segments, forms, and fundamental account structure.
Capture and welcome
Built subscriber capture and welcome communication to turn new leads into customers.
Recover abandonment
Created lifecycle automations for high-intent visitors across browse, cart, and checkout.
Continue after purchase
Introduced post-purchase and retention-focused communication to support repeat buying.
Sent campaigns consistently
Developed ongoing sends to generate revenue from subscribers and existing customers.
Segment and improve
Used audience behavior and performance data to sharpen relevance, creative, offers, and timing.
THE RESULTS
Email became one of LA Nutrition's most important revenue channels.
Results reflect this client's specific store, offer, audience, and execution period. Individual outcomes vary.
THE BRAND
A supplement brand in a trust-led, repeat-purchase category.
LA Nutrition is an ecommerce supplement brand operating in a category where trust, product education and repeat purchases play a central role in long-term growth.
Customers use its products as part of ongoing health, nutrition and performance routines. Email was the natural channel for staying connected beyond the first visit or order, but that channel did not yet exist.
THE CHALLENGE
- There was no active Klaviyo account or retention infrastructure.
- Website visitors left without being systematically captured or nurtured.
- Browse, cart and checkout intent received no automated follow-up.
- Existing customers were not strategically re-engaged after purchase.
- There was no consistent campaign system for the existing audience.
THE GOAL
- Build the complete email marketing infrastructure from scratch.
- Turn website traffic into an owned subscriber base.
- Recover revenue across the highest-intent buying moments.
- Increase repeat purchases and customer lifetime value.
- Make email a meaningful and predictable share of store revenue.
WHAT WE BUILT
Two connected revenue engines across the complete customer lifecycle.
We started with the foundations, then combined automated lifecycle flows with ongoing campaigns. Behavioural triggers made communication relevant to each buying stage, while campaigns consistently activated the wider list.
Klaviyo setup and tracking
Subscriber capture
Lifecycle automation
Campaign system
Customer segmentation
Ongoing optimization
THE EXECUTION
- Built the foundation. Configured Klaviyo, core tracking, lists, segments and subscriber capture.
- Converted new leads. Developed welcome communication designed to turn subscribers into first-time customers.
- Recovered buying intent. Added browse, cart and checkout abandonment automations.
- Continued after purchase. Created post-purchase and retention communication to support repeat buying.
- Activated the list. Launched an ongoing campaign rhythm for subscribers and customers.
- Improved with data. Refined messaging, creative, offers, segments and timing as performance data grew.
THE RESULTS
Email became one of the store's most important revenue channels.
- Went from no Klaviyo account to a complete retention system.
- Scaled email to more than 30% of total store revenue.
- Created automated revenue through lifecycle flows.
- Added a second revenue engine through consistent campaigns.
- Built an owned channel that keeps creating value from existing traffic and customers.
Results reflect this client's specific store, offer, audience, and execution period. Individual outcomes vary.
WHY THIS WORKED
- We built the foundation before trying to scale sending volume.
- Flows and campaigns were treated as complementary revenue engines.
- Messages followed real customer behaviour instead of a generic schedule.
- Creative, timing and offers improved continuously as the account produced more data.
